Meet the Staff

Steven Bader - President

Steven Bader has spent the past 30+ years in the hotel industry as a manager, developer, and investor with significant experience in all areas of the hotel business including Hotel Operations, Food and Beverage, Purchasing, Marketing, Development and Finance. He is currently an investor in eleven hotels which include Hilton, Marriott, and Carlson products, and has operated franchises under numerous brands. In addition, he has been successful in owning and operating multi-family housing units as well as a hotel purchasing and furnishings company.

Mr. Bader was the Vice President of a leading Midwest hotel management company for 13 years, where he held numerous positions that include multi-unit operations, purchasing, administration, and development. He was responsible for development of a computer based operating system which integrated management, marketing, and accounting information during his tenure with this company. Prior positions include experience as a General Manager, Area Manager, Food and Beverage Director, and Night Club Manager. He also operated university sports concessions early during his career. In 2001, Mr. Bader formed his own company, United Hospitality Resources Management, Inc. to provide management, consulting, and purchasing services to the hospitality industry.

Mr. Bader has a degree from the School of Hospitality Management at Michigan State University, and continues his affiliation with the school as an active alumnus. In addition to his education, he has always been involved in the community, and local government.

Christopher Valles - Corporate Director of Sales

Christopher Valles joined the United Hospitality Resources Management team as Vice President, Sales and Marketing in 2013. Christopher works directly with the regional team to develop new business opportunities, market intelligence, guidance, support, mentoring, and has overseen pre-opening sales activity across our portfolio of brands that include Hilton, Starwood, Marriott, IHG, Carlson, and Wyndham.

Christopher’s hospitality career began 25 years ago as a front desk agent for an IHG property in El Paso, Texas. Since that time, his passion for sales flourished and his experience with numerous brands including Hilton, Marriott, IHG, Camino Real, Carlson, and Wyndham has made him a valuable asset for our management team. His relationship with the property teams is key to maximizing performance and his emphasis is on building relationships locally, selling value and not price.

Gene Sugita - Regional Director of Operations

Gene Sugita has over seventeen years experience providing investment advisory services, business consulting services and asset management.  He has served clients in a variety of industries including hotel management, restaurants, real estate development, property management, technology and professional services.

After graduating from the University of California Los Angeles he obtained a Certificate in General Management from Cornell University.  Taking advantage of his education and experience he has helped to transform underperforming companies into leaders in their corresponding markets.

Over his career, Gene has served as the President of Hampton Inn O’Hare Airport, General Manager of The Pacific Inn (former Radisson Inn of Seal Beach) and Director of Operations of ASI Management, Inc.  He has in depth experience with renovations, branding, opening, conversions and general hotel operations.

Jose Gonzalez - Director of Management Services


Jose Gonzalez rejoined United Hospitality in 2018, bringing with him 16 years of experience in the hospitality industry and 5 years in the construction field. 

Over the years, Jose has served in a Chief Engineer capacity for multiple brands including Radisson, Hampton Inn, Hilton Garden Inn, La Quinta Inn, and Courtyard by Marriott. Most recently he served as Director of Operations at Alliance Hospitality, opening the first Delta by Marriott location in Illinois.